Spotlight Feature: Lanae Williamson, Founder of Bloom by Simply Lanae
There’s perfume—and then there’s soulful scent.
Founded in 2020 by Lanae Williamson, Bloom by Simply Lanae is a handcrafted, eco-luxury perfume company redefining what fragrance can be. Each scent is designed to raise your vibe, blending the beauty of nature with spiritual intention—like soulful music in a bottle.
Lanae’s vision was simple but powerful: to immerse clients in a perfumed universe where every fragrance transforms everyday moments into meaningful sensory experiences. “I wanted to create scents that do more than smell good,” she shares. “I wanted them to shift how you feel.”
Turning Challenges into Opportunities
For Lanae, challenges are never setbacks—they’re creative invitations.
“I consider challenges as opportunities. I saw an opportunity to handcraft beautiful fragrances using plants, herbs, and crystal allies to help manifest our best lives.”
With that mindset, she built a brand rooted in intention, love, and ritual—transforming the act of putting on perfume into a moment of alignment and empowerment.
A Recent Win Worth Celebrating
This year, Lanae hosted her second sold-out perfume oil-making workshop, where clients got hands-on in creating their own signature scents. “The clients were so engaged and thrilled with the experience,” she says. “That made my heart sing!”
Her workshops aren’t just about making perfume—they’re about building community, inspiring creativity, and reminding women of their power to create beauty from within.
What Makes Bloom by Simply Lanae Unique
Every product is handcrafted in small batches using the botanical tradition of natural perfume making. Each blend carries the essence of love, intention, and elevation. “Our goal is to help you adorn yourself with fragrance that uplifts your energy and spirit,” Lanae explains. “We create moments of joy through scent.”
Words of Wisdom for Aspiring Women Entrepreneurs
Lanae’s advice is both practical and nurturing:
“Give yourself permission to test and learn. You have to put your product or service out in the world and then learn how to optimize and tweak it. You’ll never truly know until you try. And give yourself grace through the learning process.”
Her journey is a reminder that blooming takes courage—and that when passion meets purpose, every challenge becomes an opportunity to grow.
Website: https://bloombysimplylanae.com/
Email Address: Lanae.Williamson@yahoo.com
Instagram: @bloombysimplylanae
Phone number: 615-594-1816