Lesa Frye, Founder of Embrace Joyful Living Coaching, LLC
Embrace Joyful Living Coaching, LLC was founded by Lesa Frye, a business coach dedicated to helping experienced women in real estate who feel overwhelmed, exhausted, and stretched thin. Through her signature blend of mindset work and strategic guidance, she empowers women to build sustainable, profitable businesses without sacrificing themselves or the people they love.
A Calling That Began With a Whisper
Lesa’s coaching journey began in a deeply spiritual moment. One night, while praying for clarity and direction, she asked God what her next step should be. In that quiet space, she received a clear and unmistakable message: Become a coach.
That divine whisper became the foundation of Embrace Joyful Living Coaching, LLC — a business rooted in faith, purpose, and the belief that women deserve to thrive in both life and business.
A 35-Year Real Estate Career Built on Family and Freedom
Lesa’s path in real estate began 35 years ago, driven by her desire to be more present for her young children. She wanted a career that allowed her to control her income, her schedule, and her lifestyle — all while doing work she genuinely enjoyed.
Real estate gave her that freedom, and over the decades, it also gave her a wealth of experience, resilience, and insight. Today, those lessons shape the way she coaches women who are seeking the same balance she once fought to create.
Overcoming the Challenge of Building While Working
Launching a coaching business while maintaining a full-time job required determination, discipline, and unwavering faith. Lesa navigated long days, late nights, and the emotional weight of building something new — but she never lost sight of her calling.
Her journey reflects the very message she teaches: sustainable success is possible when you honor your purpose and protect your wellbeing.
A Milestone Worth Celebrating
In September 2024, Lesa launched her podcast, The Balanced Businesswoman, a show dedicated to helping women build businesses that support their lives rather than consume them.
Within months, the podcast ranked in the top 5% globally, a testament to the hunger women have for conversations about balance, boundaries, and self-prioritization.
What Makes Her Coaching Unique
Lesa’s coaching stands apart because she brings 35 years of real estate experience to the table — but she doesn’t stop at strategy.
Her approach blends practical business guidance with deep mindset work, focusing on:
Self-prioritization
Self-love
Self-acceptance
She believes that women don’t need more hustle; they need more harmony. Her work helps clients build businesses that feel aligned, sustainable, and deeply fulfilling.
Her Advice for Other Black Women Entrepreneurs
Lesa encourages Black women entrepreneurs to release the pressure to do everything and be everywhere. In her words, many women believe they must post constantly, say yes to everyone, and remain available at all times — but that mindset leads straight to burnout.
Her message is simple and powerful: Your business should never require you to abandon yourself.
How the Community Can Support Her Mission
Lesa welcomes support from those who believe in her work and want to help amplify her message. You can support her by:
Subscribing to, listening to, sharing, and leaving a review for her podcast, The Balanced Businesswoman
Contact her directly at: coachlesafrye@gmail.com